Analytics & Growth Strategy Consulting
Without data, you're just guessing. I help product, marketing, and analytics organizations uplevel their data strategy and growth practices to accelerate impact. Whether you're refining your roadmap, surfacing actionable insights, or scaling product-led growth, I bring a pragmatic, results-driven approach.
​
I bring over a decade of experience leading global analytics and growth teams at top-tier companies including Meta, Intuit, eBay, Pinterest, and Expedia. My services span:
-
Analytics & Growth Strategy – Advising on how to focus your team’s efforts to drive the highest-impact outcomes.
-
Execution Support – Partnering to refine metrics, optimize experimentation, and guide roadmap decisions with data.
-
Training & Speaking – Sessions on topics like stakeholder influence, experimentation, growth loops, and building high-impact analytics teams.
-
Fractional Leadership – Short-term or part-time executive support to guide teams through transformation, scale, or strategic pivots.
​​
Whether you're building your analytics foundation or scaling toward product-led growth, I’ll help your team make smarter decisions faster, operate more efficiently, and confidently adopt proven growth tactics—with a “been there, done that” expert by your side.
Analytics Strategy
-
Insights to action
-
Analytical tactics to drive product direction
-
Organizational structure & maturity
Data Storytelling
-
Communication of technical results
-
Data visualization
-
Training and workshops
​
Growth Advising
-
Product-led growth tactics
-
Execution & experimentation roadmap
-
Product flow teardowns
​
Rachael has been instrumental in driving our marketing and product growth strategy and initiatives. She has expertly helped us prioritize our experiments, focusing on those with the highest potential impact. Her guidance on our long-term strategy has been significant, ensuring we pursue initiatives that align with our overall vision and that offer the greatest potential for growth. Additionally, she has introduced robust experimentation frameworks and provided essential insights into measuring treatment effects accurately. By prioritizing initiatives based on identified problems or needs and leveraging data analysis, she has helped us focus our efforts on the most impactful areas. Her contributions have significantly enhanced our approach to growth and experimentation.
— Raul, VP of Growth at Draftea